![]() This is as much of a "dating process" for you as it is for them. Do not sugar-coat facts or numbers, but be ready to show off what makes your company great & unique.ģ) While you are mainly going to spend time answering questions about your company, make sure in the meeting agenda you negotiate plenty of time to ask them a thorough list of questions too. Most often the other company can send you questions before hand so do ask them for this. While I had no active role in the acquisition of King (I was just a Marketing Director on Candy Crush), I have been actively part of the two most recent acquisitions which have been fascinating experiences!Īs consolidation is a trend in our industry that won't be going away anytime soon, I would like to share 5 key learnings in case you find yourself in one of these processes as an acquisition target:ġ) Remember that in most cases you don't "have to sell yet", so don't let yourself and your team get overly invested if the initial terms don't seem attractive enough or if during the due diligence process you worry about the buyer being the right fit (be conscious of the sunk cost fallacy).Ģ) During the due diligence process prepare as many KPIs and answers to potential questions as you may think they will want to know, so be ready to be honest and transparent. ![]() This exciting new chapter marks the 3rd acquisition I have experienced directly in my career: King to Activision in 2016, Genjoy to Scopely in 2020, and now Rovio to SEGA in 2023. Tomorrow Rovio officially becomes part of SEGA as they reached more than 96% of tendered shares.
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